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Promotional mugs for travel are becoming widely popular since the idea hits two main objectives. The first one is to provide a functional and reliable item for the persons using the travel mug. The second objective is to endorse or advertise the company name effectively. Since travel mugs can be brought anywhere from cars to outdoor places and even to foreign countries, it spreads the good word for companies faster and wider.
What to Look for When Planning to Make Travel Promotional Mugs
1. Portability. The travel promotional mug is most importantly portable and is much more stable compared to other types of beverage containers.
The main advantage is that liquids do not spill over when walking, running or riding a vehicle. Travel mugs are meant to have on-the-go qualities like a firm handle, a sipping hole that does not spill, a slide-on cover and the body must have tolerable temperature which prevents burning.
2. Design. The travel promotional mug should appear catchy yet casual so that potential customers will be more confident bringing it anywhere. Using a maximum of two colors is advisable in which one is black for the base, top and handle. The logo is the most important part of the design. It should show enough to appear stylish and informative but not too much that it overwhelms the mug as well as the person holding it.
More Advantages of a Travel Mug
1. More cups. The mug will increase its efficiency if it can hold more liquid. 500 to 800 milliliters is more than enough to keep coffee lovers filled for the whole day. Do not exceed 800 milliliters or the size and weight will be too much of a task for potential customers.
2. Holds temperature longer. Coffee lovers will definitely enjoy having the coffee they prepared in the morning still warm until lunch or the afternoon. People will most likely use it everyday for other beverages as well like cold shakes and tea.
3. It's free. Travel promotional mugs are given for free, which is definitely an advantage. The idea is for both parties to benefit from the exchange - potential customers get the advantages of a coffee container for free, while the company benefits from further advertising.
Travel Promotional Mug Tips
Since most travel mugs are made of plastic, it is recommended that they are sterilized once a week. They can also be safely placed in the dishwasher but make sure that they are completely dry before using again. Doing these will avoid odor from developing. When giving out promotional mugs, they can be placed in small boxes or wrappers which include maintenance and cleaning tips.
The material used for the company logo on travel mugs must also be durable enough to withstand frequent washing and high temperatures. Some travel mugs are made of metal and have permanent logos engraved. It is only through the logo's longevity that the mug remains promotional and there are several which last for decades.
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional mugs and custom printed promotional mugs company based in the north of England.
AP - Standing just 150 feet from the platform on which President Abraham Lincoln delivered his most famous speech, one of the few remaining "witness trees" to the Battle of Gettysburg has been severely damaged by a storm, National Park Service officials said.
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